At a time when technology was at an early stage, departments such as human resources, finance, customer relations, sales, etc. they had different software to perform different activities. And there were a number of software on board, management was a difficult task. In addition, growing threats of data leaks have made matters worse.
And in 2005, Odoo, an open source ERP, emerged as the savior. This helped businesses manage each application from one space. And it soon became one of the fastest growing platforms with more than 14,000 third-party apps / plug-ins available in the app store.
Ode in brief:
Odoo is a collection of business-related applications, including CRM, e-commerce, invoicing, accounting, manufacturing, warehousing, project management and inventory management. Several reasons why Odoo became popular are:
Open source ERP
It has custom features
Industry specific modules
Frequent upgrades according to changes in technology
Freedom to download the selective application according to your needs
Less implementation costs and more
Odoo Ecommerce is one such platform that provides you with a lot of convenience as it integrates seamlessly with other Odoo business applications. And that’s why about 4+ million people grow their business using Odoo’s development services. Some of the popular brands that use Odoo are Toyota, Hyundai and PCI. So, if you are planning an Odoo-based e-commerce store, this is really a good choice as you will get several benefits. This post highlights the main benefits of Odoo Development.
Making eye-catching product pages
First, let’s look at an interesting example. Lush is a UK based cosmetics company. This company informs and educates its visitors about their fresh handmade cosmetics. Each product has a video presented, which helps visitors to clearly understand the product. Below is an image of a detailed list of lip balm ingredients below the product description.
Now imagine that you as a buyer are looking for this particular product on this website as well. Now with the video you learn everything about the natural ingredients used, the benefits of the product and how to use it, and you get the convenient option “add to cart”. All the necessary information in one place. I bet you won’t look for more and end up buying more than you decide.
This is what you call a good example of a well-managed product catalog that provides visitors with all the information they are looking for. Nearly 81% of buyers research products online before buying. Product information, price and reviews are a few parameters that every consumer will consider before making a purchase. Therefore, retailers need to present what consumers are looking for. Here comes the importance of an effective product management strategy and a well-managed product catalog. It helps web store visitors have easy access to your products. For the owner, this will allow them to add new products and remove obsolete ones from time to time.
If you have an e-commerce store, you would like to have easy product management that helps maximize the customer experience. With Odoo development, you can create detailed product pages, add images, banners, calls to action, slides, and more. Designing and editing product details has become relatively easy with Odoo. You can integrate and integrate any information into the whole system without any problems.
Odoo software also provides a simple drag-and-drop option that helps add product pages. You can customize the layouts, colors, and theme of your store.
It couldn’t be easier!
An array of options with Payment Gateway
Now suppose your e-commerce store offers only one payment method. What if one day it doesn’t work due to a technical problem? Or you have a customer who is about to pay, but you don’t have a payment gateway that he prefers and oops! He is gone!
The phrase “the more, the better” goes very well with multiple payment gateways in an e-commerce store. According to a report by JP Morgan, 73% of online consumers decide whether to make a purchase from a company based on the type of payments they accept. There are many advantages to having multiple payment gateways, such as customer convenience, improved conversion rate, works as a backup, if one gateway goes wrong, customers feel more secure, increased international sales and more.
Odoo extensions and applications available on the market allow you to integrate and customize various payment modules. Allows customers to pay with PayPal, credit and debit cards, Visa, Bitcoin, Authorize.net, and strips. This way, you can choose the payment option that is most compatible with your store. It also provides flexibility, as each business has a different payment method.
Increasing the return on investment
You have invested thousands or maybe millions of dollars in your online business. So, do you bring bacon home at the end of the day? Do you get a good amount in return for the investment you have made? This is ROI. Return on investment is an important indicator to consider when working with an online store. It helps to calculate the success of the investment you have made.
Most companies use Odoo in the cloud or SaaS to automate their business. The main reason is that Odoo-based SaaS models or cloud services help you reduce your costs. By merging SaaS-based Odoo models, you can get a faster return and enjoy the benefits of ERP integration.
Managing your e-commerce store is not an easy task. With the industry growing at a tremendous pace and thousands of solutions available, it becomes difficult to choose the best for you. This post aims to introduce you to the main benefits that the Odoo platform offers. I hope this was helpful!
Want to learn more about the development of Odoo? Contact BiztechCS now.